Gift Library is a boutique online luxury shop specialising in high-end and niche gifts.
Concept development, lead UI design
Gift Library was an exercise in combining minimalist elegance with a feature-rich e-commerce platform. We needed to imbue a sense of luxury along with an accessible ‘magazine’ feel for a predominantly female audience.
The site uses celebrity interviews and magazine-style editorial content to appeal to an aspirational consumer audience.
Along with designing the key site templates, I provided design consultation and style guides for the client to produce their own content.
